Awareness Raising for Adult Learning and Education (ARALE)

The ARALE Project aims to collect awareness raising and advocacy activities for adult education in Europe directed at the general public, at specific target groups and at policy-makers.


The main objectives of the project are to create:

  • A coherent summary and of campaigns across Europe, which increases the knowledge about adult education Incentive and expertise for the adult education community to initiate more campaigns
  • A stronger support for the European agenda on adult learning through the application of advocacy campaigns
  • Further tools to improve people´s participation in lifelong learning, which means an increase in the lifelong learning benchmark through campaigns directed at the general public

Target group:

Adult education institutions and providers


The project results are:



  • Kick-off meeting in Copenhagen on 4 February 2013
  • Final meeting in Estonia on 21-22 November 2013

How to raise awareness on adult education?

Learn more about best practise examples on how to raise awareness on adult education by chosing the target group you’re interesting in and clicking on our examples.

Organisations from all around Europe contributed to our survey to find best practise examples on awareness raising activities on adult education. Whether you plan to convince policy-makers, to target the general public or specific target groups, click on the links below to see concrete examples and find inspiration for your own future awareness raising activity on adult education.

This project has been funded with the support of the European Commission, Grundtvig Accompanying Measures. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

General public – The ARALE survey analysed awareness raising activities targeting the general public.

Specific target group – The ARALE survey analysed awareness raising activities targeting specific target groups.

Policy-makers – The ARALE survey analysed awareness raising activities targeting policy-makers.

Best practices: general public

The ARALE survey analysed awareness raising activities targeting the general public.

CroatiaAgency for Vocational Education and Training and Adult EducationLifelong Learning Week in CroatiaThe Agency organises and carries out the annual Lifelong Learning Week in Croatia. It promotes adult education by addressing the citizens directly. In 2013, the Agency organised the Lifelong Learning Week opening ceremony, International Literacy Day and Lifelong Learning Fair and co-organised two conferences.
DenmarkDFS/DAEALearning Saturday“Learning Saturday” is a one-day version of the Adult Learners´ Week. Its objectives are to make the broad spectrum of learning possibilities for adults known to a wider audience and to form local partnerships between adult education providers.
IrelandAONTAS : the National Adult Learning OrganisationAdult Learner´s FestivalThe Adult Learners’ Festival is a nationwide celebration of adult learning coordinated by AONTAS. Events are taking place nationwide, including anything from information sessions, taster workshops, sample lectures to small gatherings of people who love to learn.
NorwayNorwegian Association for Adult Learning (NAAL)Adult Learner’s WeekNAAL is the Norwegian coordinator of Adult Learners’ Week.
PortugalIn the city of Torres VedrasAndar na RuaThe Portuguese project “Andar na Rua” encourages citizens to walk in the streets together as a way to empower them and to give them ownership of the city while learning about it.
ScotlandSwapWestFormula MentoringThe project seeks to address engagement with adult learners from our most socially and economically deprived communities and their progression to “go one step up” with their education, using mentors.
SloveniaSlovenian Institute for Adult Education (SIAE)Lifelong Learning WeekThe Slovenian Institute for Adult Education work in close cooperation with about 30-35 regional and thematic coordinators, mainly adult education centers to organise the Lifelong Learning Week (LLW) in Slovenia every year since 1996.
The NetherlandsLearn for LifeAnnual Learning FestivalLearning festival.


Best practices: policy-makers

The ARALE survey analysed awareness raising activities targeting the policy-makers.

GermanyTechnische Universität Dortmund – SozialforschungsstelleHessenCampus Hessen Campus aims to create partnerships between political institutions, local authorities and schools to facilitate the organisation of adult education on a regional level.
GermanyLitCamLiteracy conferenceLitCam organises conferences about literacy targeting experts, publishers and politicians in the framework of the Frankfurt Book Fair.
GermanyZEB StephansstiftResearch project’s results presented to politiciansZEB Stephansstift presented to policy-makers the results of a research project underlining the benefits of adult education institutions´ work.
DenmarkDFS/DAEAEstablishing a “Danish Research and Development Centre for Adult Education”DFS/DAEA participated in meetings with the government to influence the creation of a research centre for adult education.
SwedenFolkbildningsrådet/Swedish National Council of Adult EducationCreation of the document “Folkbildningens Framsyn” with strong input on national policyA broad dialogue with people active in folk high schools and study associations was created to write a policy document that was the basis for a government bill.
SwedenRIO/FOLACLetters for change – influencing policy-makers by mailsRIO/FOLAC sends regular newsletters to policy-makers focusing on adult education. The newsletters contain information about how adult education can contribute to current political, societal or educational issues.
SwedenSAEAA bus tour for awareness raisingSAEA organised a bus tour for policy-makers to show them the work of adult education organisations. The bus stops in three different places during one morning, presenting different types of Learning.


Best practices: specific target groups

The ARALE survey analysed awareness raising activities targeting specific target groups.

BulgariaAssociation GenerationsFusion of the Energies – Solidarity between the GenerationsA one day event was organised for elderly people with discussions, information stands on product to help them have a better life and a painting exhibition.
BulgariaAssociation Educational WorldNew Perspectives in the education of parentsThe project aims to raise parents’ awareness for the need to improve parental competences and to discuss best practices and deduce a comprehensive programme.
DenmarkDFS/DAEAWebpage on basic skills for people with dyslexiaA website for basic skills learning, with special emphasis on dyslectic persons, offered by non-formal adult education providers.
GermanyBundesverband Alphabetisierung und GrundbildungThe iCHANCE campaignThe iCHANCE campaign is designed to motivate young adults to participate in basic education programmes. Companies and artists post a short video message encouraging them.
GermanyZentrum für Allgemeine Wissenschaftliche Weiterbildung (ZAWiW) der Universität UlmDASUN projectThe project DASUN built bridges between universities and NGOs in three Danube countries. Structures fostering adult education were created to offer classes for seniors.
GermanyPro Arbeit – Kreis Offenbach – (AöR) Kommunales JobcenterWorkshop on literacy for placement officersA workshop for placement officers was organized at the job center. Its aim was to raise awareness for job seeker´s literacy and numeracy possible issues.
IrelandNational Adult Literacy AgencyNational TV Advertising CampaignIn Ireland, the National Adult Literacy Agency (NALA) created a national TV Advertising Campaign together with the national postal services AnPost. The TV advertisement profile individuals who have addressed their literacy difficulty and aim to encourage others to take the first step and reap the rewards by contacting NALA.
RomaniaAssociation for Roma community Development SumnalEducation for Roma adultsThe Project provides capacity building for adult education and develops programmes for adult education, literacy and completion of primary education for marginalised people through daily activities.
ScotlandEducation ScotlandThe Big +The Big Plus is Scotland’s national adult literacy and numeracy campaign since 2004.
UKAge UKITea and Biscuits weekITea and Biscuits week is Age UK´s annual digital inclusion campaign to introduce older people to the benefits of digital technologies and the Internet.
UKHistoric Royal PalacesPalace ExplorersThe project aims to bring parents and children from a disadvantaged sector of the community together around workshops so that they learn together. Workshops as story telling are organised.